Contagious speaks to Leo Burnett CanadaвЂ™s CEO/CCO about the thinking behind Always’ LikeAGirl campaign
Background / Procter & Gamble-owned feminine hygiene brand name constantly broke from category norms final summer time with an ad that attempted to dismantle sex stereotypes.
The brandвЂ™s LikeAGirl campaign, by Leo Burnett, Chicago, London and Toronto, centres for a movie which has a view that is total in excess of 85 million because the campaign launch in June 2014.
The spot that is online children of numerous ages being expected to accomplish different tasks вЂlike a girlвЂ™. Once the younger children run and fight furiously with no inhibitions, the older individuals flap their limbs around pathetically. In line with the agency, just 19percent of women have good relationship with the expression вЂlike a lady’.
Always created a follow through form of the movie when it comes to Super Bowl in shortening it from three minutes to 60 seconds february. Then, for Overseas WomenвЂ™s Day in March, Always motivated girls to fairly share photos, videos, Vines and Instagrams on line showing вЂhow awesome doing things LikeAGirl in fact isвЂ™ with another online film, Stronger Together.