Day itвЂ™s (almost) ValentineвЂ™s!
So we figured it will be great for this 4th post of our advertisement innovative show to have a look at how dating apps promote. And discover what type of an application install promotions do they operate on in-app advertisement systems.
Should you want to take a look at post that is previous this show:
To work on this analysis we utilize data shared by the Cellphone Action platform. This information provides a sense of what kind of advertisement creatives they applied to 7 various companies: Facebook readers Network, AdMob (therefore UAC advertisements), Unity and Vungle.
The apps that are dating
The advertisement cleverness information from Cellphone Action is particularly strong for Android, therefore we dedicated to a number of the biggest advertisers for the Android os apps (a great deal for the creatives are extremely comparable for iOS and Android os). Listed here are the apps we looked over and their ranking inside their particular category.
Interesting to observe how these apps categorized themselves based on their approach